Content & Social Media Management
Foreign Venture Group
Toronto, Ontario
I helped develop strategic social media roadmaps to amplify brand awareness and ensure consistent, targeted messaging across platforms. By aligning content with audience insights and brand goals, we created campaigns that resonated and performed.
Key Win
Boosted engagement by 20% through the introduction of branded video content that connected with our audience and elevated our digital presence.
Example
EcoPoxy Inc.
Winnipeg, Manitoba
I played a key role in executing EcoPoxy’s social media strategy by managing the monthly editorial calendar and ensuring timely, consistent posting using tools like Hootsuite, HubSpot, and Facebook Meta Business Suite. I was responsible for selecting and editing visuals, as well as crafting engaging, on-brand content tailored to each platform
Key Win
By leveraging analytics tools to track performance, we refined our content strategy, leading to more targeted, high-performing posts and stronger audience engagement.
Example
Broadview Networks
Winnipeg, Manitoba
I played a key role in executing the company’s social media strategy by managing the monthly editorial calendar and scheduling content. I curated and created engaging, platform-specific content, selected visuals, and ensured brand consistency across all channels.
Key Win
Through strategic content planning and performance analysis, we refined our approach and grew the company’s LinkedIn following from 630 to 1,030 in just over a year.
Example
PetsPack Col
Bogota, Colombia
At Petspack, I led the development of the content strategy, from initial planning and content creation to scheduling and community engagement. I defined the brand voice, design, visuals, and craft messaging tailored to pet-loving audiences.
Key Win
Within the first month of launching the new strategy, Petspack sold 30 subscription boxes organically through social media, demonstrating strong early traction and audience connection.