Email & Digital Marketing Strategy
EcoPoxy Inc.
e-Newsletter
At EcoPoxy, I manage the email marketing strategy for both our B2C and B2B audiences in Canada and US, crafting targeted campaigns that align with customer needs and business goals.
Key Win
By refining our segmentation, optimizing subject lines, and testing send times, we achieved a 38.14% open rate and a 10% click-through rate in one month—significantly above our average open rate of 22%.
Example
EcoPoxy Inc.
Web Content – Blog
I contributed to content development across various digital channels, with a focus on creating blog articles and “how-to” guides tailored to our woodworking audience. By aligning content with customer interests and SEO best practices
Key Win
I helped drive a 25% increase in website traffic—from 10K to 12.5K monthly visitors—tracked via Google Analytics.
Example
EcoPoxy Inc
SEO Optimization
I led the SEO optimization efforts for our image-based content, ensuring consistency and alignment across all digital channels. This included implementing best practices for image naming, alt text, file sizing, and keyword integration to enhance search visibility and user experience.
Key Win
By maintaining a cohesive strategy across web, blog, and social platforms, we improved content discoverability and supported overall digital performance.